Eight Steps to Persuasion
Eight Steps to Persuade One of the most challenging tasks for a speaker is the persuasive presentation - where you want to have audience change their thinking or act in a way you ask. Every persuasive presentation can be addressed by following these eight steps. 1. Establish Your Credibility People are overloaded with information and relentlessly assaulted by attempts to entice them; so, you need to give them a reason to pay attention to you. This might be your own experience , research you have conducted or established authorities that you draw from. 2. Show Your Awareness As well as being credible on a particular subject, you also need to show your understanding of the situation today. Establishing these first two points could be done in one sentence. For example, "I have seen thousands of students progress through this institution over the past ten years and never have I seen such demands on their time." 3. Describe the Problem Explain what you believe the problem is.